JS eBusiness

by Joomlashack


Trade Promotions

Trade promotions have become the single most marketing expense for many marketers, especially those in CPG space. There are many operation systems available for managing trade promotions. 
Trade promotion planning require intense analytical enquiry and there have many path breaking work undertaken in this area. Madison Business Analytics help marketers during planning stages for trade promotions by answering questions like

  • What should be the ideal investment levels between ATL and BTL?
  • What is the best promotion format?
  • What is the best promotion strategy by account?
  • What is the long term impact of promotion on price and brand equity?
  • When is the ideal time to run a specific promotion?


Need further information?. Please do contact us and we will get back to you within 2 business days.