JS eBusiness

by Joomlashack


Brand Metrics:  Dashboard for Marketing and Brand Managers

Brand Metrics is a dashboard designed by marketing managers for brand and marketing managers. It has a simple and visually compelling interface with built in trends and alerts.
It integrates data from diverse sources like

  • Brand health studies
  • Syndicated sales data
  • Syndicated media data
  • Media campaign information
  • Analytical outputs (like Market Mix Model outputs and driver analysis)
  • Analytical tools like forecast, simulator and optimizer

With Brand Metrics you can

  • Set Brand KPIs and monitor status at real time
  • Get statistically powered forecasts
  • Get a clear picture on the competitive landscape
  • Track campaign execution across offline and online media
  • Monitor marketing RoI for all media investments. Marketing RoI is powered by robust Market Mix Model outputs
  • Ensure marketing spends is as per pre agreed allocation
  • Conduct “what-if” analysis
  • Create and receive alerts

Brand Metrics has rich visual interface, alert system, in-built analytical engine and Extraction- Transformation-Upload (ETL) component that can extract data from diverse sources. The entire system is completely customizable based on your needs.

Brand Metrics is offered as a managed service where Madison Business Analytics takes the onus of extracting data from diverse sources, uploading data and keeping the analytical model updated. Brand Metrics is offered on a hosting model or can be installed in your network.

Madison Business Analytics enters into confidentiality agreement and strict SLAs that governs uptime, quality of service and data uploads


Need further information?. Please do contact us and we will get back to you within 2 business days 

 The dashboard can be hosted at your premises or we can host in on a secure cloud (cloud computing infrastructure )